Blog posts, case studies and ressources
from Martin Sandgaard
How Raw Arctic Got Their First Google Ads Sale in Just 2 Weeks
Raw Arctic, a Greenland-based travel company, made their first Google Ads sale within just two weeks of launching their campaigns. With a bold strategy targeting Greenland as a location, Google's algorithm surprised us by finding high-intent travelers all over the world—resulting in a ROAS of 11.25. This case study shows how testing unconventional ideas in Google Ads for travel agencies can lead to unexpected wins, especially with Google travel ads working behind the scenes.
The worst Google Ads rule you can set (and what to do instead)
Not all Google Ads rules are created equal—some can actually harm your campaigns. One of the worst rules you can set is an automatic budget reduction when performance drops. While it may seem like a smart way to control costs, it can gradually kill your campaign by reducing spend to zero. Instead, learn how to use rules in Google Ads the right way—by setting smart alerts, analyzing trends, and optimizing performance instead of blindly cutting budgets.
Why standard shopping beats P-Max for Black Friday Google Ads
If you're running Google Ads for Black Friday, relying on Performance Max (P-Max) campaigns might not be the best move. While P-Max has its advantages, it also limits your control over bidding, budget allocation, and insights—critical factors during the most competitive shopping season of the year. In this post, we break down why standard shopping campaigns offer better visibility, control, and efficiency for your Black Friday Google Ads strategies. Get the insights you need to maximize your eCommerce success this season!
Never overspend again: A free Google Ads budget script to keep your campaigns in check
Managing your Google Ads budget effectively is crucial to ensuring your campaigns stay profitable and on track. But even experienced advertisers can make mistakes, leading to overspending and wasted ad spend. I recently encountered this firsthand, which prompted me to create a Google Ads budget script that predicts potential overspending and alerts you before it happens. Now, I’m sharing it with you—so you never have to worry about exceeding your budget again. Download the free script today and take control of your ad spend! 🚀