Blog posts, case studies and ressources
from Martin Sandgaard
The worst Google Ads rule you can set (and what to do instead)
Not all Google Ads rules are created equal—some can actually harm your campaigns. One of the worst rules you can set is an automatic budget reduction when performance drops. While it may seem like a smart way to control costs, it can gradually kill your campaign by reducing spend to zero. Instead, learn how to use rules in Google Ads the right way—by setting smart alerts, analyzing trends, and optimizing performance instead of blindly cutting budgets.
Never overspend again: A free Google Ads budget script to keep your campaigns in check
Managing your Google Ads budget effectively is crucial to ensuring your campaigns stay profitable and on track. But even experienced advertisers can make mistakes, leading to overspending and wasted ad spend. I recently encountered this firsthand, which prompted me to create a Google Ads budget script that predicts potential overspending and alerts you before it happens. Now, I’m sharing it with you—so you never have to worry about exceeding your budget again. Download the free script today and take control of your ad spend! 🚀