How Raw Arctic Got Their First Google Ads Sale in Just 2 Weeks

Raw Arctic, a Greenland-based travel company, made their first Google Ads sale within just two weeks of launching their campaigns. With a bold strategy targeting Greenland as a location, Google's algorithm surprised us by finding high-intent travelers all over the world—resulting in a ROAS of 11.25. This case study shows how testing unconventional ideas in Google Ads for travel agencies can lead to unexpected wins, especially with Google travel ads working behind the scenes.