The worst Google Ads rule you can set (and what to do instead)

Not all Google Ads rules are created equal—some can actually harm your campaigns. One of the worst rules you can set is an automatic budget reduction when performance drops. While it may seem like a smart way to control costs, it can gradually kill your campaign by reducing spend to zero. Instead, learn how to use rules in Google Ads the right way—by setting smart alerts, analyzing trends, and optimizing performance instead of blindly cutting budgets.