Why standard shopping beats P-Max for Black Friday Google Ads

If you're running Google Ads for Black Friday, relying on Performance Max (P-Max) campaigns might not be the best move. While P-Max has its advantages, it also limits your control over bidding, budget allocation, and insights—critical factors during the most competitive shopping season of the year. In this post, we break down why standard shopping campaigns offer better visibility, control, and efficiency for your Black Friday Google Ads strategies. Get the insights you need to maximize your eCommerce success this season!